Creating value through people and ideas

Creating value through people and ideas encapsulates the vision and mission of Business Concept’s Founder and Managing Director, Cheong Wing Kiat, internationally renowned Business Family Strategist. Since its inception in August 1990, Business Concept has evolved from nurturer of businesses – providing infrastructure, funding and mentoring many start-ups that are now market leaders in their market segments in the health and functional food industries throughout the region – to a highly sought-after family business consultancy.

In addition to its continuing role as a family investment holding equity, property and passion assets, it provides Advisory Services covering:

  1. Family and Business Strategies
  2. Mentoring Family Business successors
  3. Identifying and monitoring service providers

Over and above this, principal Cheong Wing Kiat is a much sought after educator on family, business and wealth management.

Wing Kiat draws on his experience in the coalface of managing a diverse third-generation Chinese family business, having been involved in all the natural “crossroads” that it, and others like it, have had to hit along the way.

A graduate from the National University of Singapore with a Bachelor Degree in Accounting and a Master of Science degree in International Marketing from Strathclyde University (UK). He is a Fellow of the Institute of Singapore Chartered Accountants.

Wing Kiat’s career has spanned the gambit – from a corporate accountant, venture capitalist and management consultant to becoming what he describes as “business leader” of one of South East Asia’s best known and successful Chinese family businesses, the Wen Ken Group.


Cheong Wing Kiat:

“When I was 17 I read three books that had a profound impact on my life -

(1) “Think and Grow Rich”, by Napoleon Hill
(2) “Lateral Thinking” by Edward de Bono
(3) “Weaknesses of Human Nature” by Dale Carnegie.


Three 'classics' that not only inspired me to have life goals but also helped me set the compass towards them.”

Email : cwk[at]

Skype ID : wingkiat


商念私人有限公司(Business Concept Pte Ltd)由张荣杰先生1990年创办。创办以来,商念就 一直致力 于保健、功能食品的投资与研发,以及琥珀和虫珀收藏品的商业经营,另提供企业家族管理的咨询顾问。

张先生毕业于新加坡国立大学取得会计学士学位,并获得英 国斯特拉斯克莱德大学国际市场硕士学位。他也是新加坡特许会计师 协会 和新加坡董事协会的会员。

张先生的职业生涯从会计师、国际业务发展主管、风险资本投资经理、永健集团(一个拥有八十年 历史的家族企业)的领导者,到成为商业天使以及企业家族策略师和学者,对诸多商业领域皆颇有 心得。

我在17岁的时候阅读了三本对我的生活影响深刻的书——拿破仑・希尔的《思考致富》、爱德华·德 ·博诺的《水平思考法》和戴尔·卡耐基的《人性的弱点》。这三本经典好书不但启发了我设定人生 目标,还为我指明了方向。

“Each T-junction requires a different set of criteria by which a decision needs to be made. The secret is to forecast when a company will hit such a crossroad, and to plan your journey before you get to that point,” he says.

Other Directors in Business Concept:

Joseph Fam had more than 30 years of International marketing experience.He graduated with a BSc and GDip in Marketing and Finance. He founded GlucosCare International in 1999, and won the Singapore Prestige Brand Award winner (Regional Brand ) in 2011.

In 2016, he co-founded Amber Collections, a venture philanthropy initiative, helping UHNWI and HNWI to obtain Guinness World Record in rare gems for supremacy family/Individual branding and using substantial
part of its profit for philanthropy activities.

Joseph has been an active member of Lions Club of Singapore for more than 20 years. He currently holds 4 Guinness World Records in rare gems & amber. An avid traveller, he travels extensively in Asia, Africa and Europe.

Laraine Lim, Executive Director, has been with the company since 1990. She graduated with a BSc (Business), Indiana University, USA.

Bryan Cheong is a data scientist working in San Francisco. He has experience as a researcher at Stanford University and the Taiwan Institute of Economic Research. His work ranged from optimising algorithms for fast-charging lithium-ion batteries, to modelling multilingual natural language data. Bryan is a graduate of Stanford University where he earned a M.S. in Materials Science and Engineering and a B.S.with Honours in Mathematical and Computational Science.

Cherry Cheong is a podiatrist at Singapore’s Tan Tock Seng Hospital. She graduated with a BSc (Hons) Podiatry, University of Southampton, UK.

Desmond Cheong is currently doing his undergraduate program in computer science at Brown University, USA.